December 2019
The Humble Beginnings
Milestone: Illo's Group started as a makeshift home kitchen known as Lapuz Party Trays, focused on delivering delicious food for small gatherings and parties.
Since December 2019
Our Journey
The evolution of Illo's Group — from a makeshift home kitchen to a hospitality group with a table for every celebration.
30,000+
Families served
5
Brands in the group
150+
Dishes on the menu
2019
Where it began
Milestone by milestone
Our Story
January 2020
A Viral Leap
Milestone: The Instagram account grew from 28 followers to 1,500 due to a viral post by a celebrity, sparking early attention and awareness.
February 2020
Dine at Home Concept Launch
Milestone: Illo's introduced the Dine at Home concept, offering customers the convenience of premium meals delivered directly to their homes.
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March 2020
Keeping Operations Going Amidst COVID-19
Milestone: As the COVID-19 pandemic set in, Illo's continued operations by housing staff and ensuring safety protocols while serving their community.
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May 2020
Rebranding to Illo's Party Trays
Milestone: The company rebranded to Illo's Party Trays, named after the founder's surname. The 'Celebrate as Home' concept was born as a response to the continuous value-adding proposition during the pandemic.
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December 2020
Celebrating a Milestone
Milestone: Celebrated their first anniversary with 5,000 families served in 2020, reflecting the company's rapid growth and dedication to service.
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June 2021
YouTube Channel Launch
Milestone: Illo's became the first ghost kitchen in the industry to launch its own YouTube channel, sharing behind-the-scenes content, cooking tutorials, and more.
December 2021
A Successful Second Year
Milestone: By the end of its second year, Illo's had served over 30,000 families.
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2022
Opening of First Flagship Restaurant
Milestone: Illo's Group opened its first flagship restaurant, Illo's Home, in Paranaque City, followed by its spin-off brand, Illo's Home Buffet.
2023
Recognition of Prominent Media Outlets
Milestone: Illo's Group was featured by prominent media outfits across the Philippines, further cementing its presence in the industry.
2024
Launch of Premium Catering Arm
Milestone: The official launch of Illo's premium catering arm, Privè by Illo's, alongside winning the Business of the Year award at the Net 25 Open for Business Trailblazer Awards.
2025
Honored as One of the Top 50 Most Influential People
Milestone: Chef N was honored as one of the Top 50 Most Influential People in the Philippines by Rising Tigers Magazine, InCharge Magazine, and TopNewsAsia. The same year, Illo's launched Rosa, a concept restaurant, and established its concessionaire segment under Illo's Hospitality Group.
And the next chapter
Every tray still leaves the same kitchen.
Five brands, one standard. Whatever you are celebrating, it is cooked to order and sent out the way we would serve it at home.